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Your website is an extension of your business - your virtual shop window - and has to promote your brand like all your other marketing and communication materials.
Just as there are standard protocols that you follow when advertising or telling people about your business in the bricks and mortar world, there are also basic principles of etiquette and acceptability that it's good practice to adopt when marketing your business online.
Contacting your customers by email is an excellent way of keeping them up to date with your latest products and services.
Around 80% of people use a search engine to find what they’re looking for on the internet. Your website needs to stand out in the search engine rankings, so what are the options?
Once you’ve written a press release, the next hurdle is to get it published in as many places as possible.
There’s some really interesting material out there on how to pitch your press release to a blog, as opposed to a traditional print or (large) online publication...
Spam filters capture emails that look like spam before they enter the recipient's inbox. Many businesses use them, and even people with free web based email accounts can set up 'junk' folders to catch anything that might be spam.
Generating revenue from your website doesn’t just mean selling your own products and services. If your website has lots of visitors, you can also make money via advertising.
Getting a good ranking in the search engines is critical for any business that wants to drive traffic to its website.
Social media has come to mean people sharing opinions and experiences (in text/video/audio/picture form) via online media such as blogs, messageboards or networking sites.
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